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TTD Targets Unauthorized ‘Tirupati Laddu’ Sales to Safeguard GI Rights

This first-of-its-kind case extends GI law enforcement overseas with investigators examining claims of adulterated ghee in the laddus.

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Overview

  • TTD has served legal notices to multiple online platforms including PushMyCart and Transact Foods Limited for unauthorized commercial use of the protected Tirupati Laddu name.
  • PushMyCart confirmed receipt of the notice and suspended its laddu listings pending legal review, and several other vendors have also removed infringing products.
  • The Tirupati Laddu has held a protected Geographical Indication under India’s 1999 GI Act, and its preparation is confined to Tirumala temple under TTD supervision.
  • A Special Investigation Team led by the CBI is probing allegations that ghee supplied for the laddus was adulterated with palm oil and chemicals, and has opposed bail for three accused.
  • TTD Executive Officer J. Syamala Rao emphasized the trust’s commitment to uphold the prasadam’s sanctity and protect devotee confidence worldwide.