Overview

• Big Motoring World's Trustpilot profile now carries a consumer warning, its TrustScore is hidden and paid services are disabled, though customers can still leave reviews.
• Trustpilot said it acted under its enforcement policy and will continue to monitor the profile for further breaches.
• CEO Laurence Vaughan said the company would not incentivise Trustpilot reviews, is seeking clarification on the suspension and rejects allegations of review manipulation.
• Trade outlets reported allegations that customers were paid to remove negative feedback or post five-star reviews, claims the company denies.
• The move comes as tougher review rules take hold and the CMA probes undisclosed paid endorsements, with potential fines for breaches of up to 10% of global turnover or £300,000.