Overview

• The Victory 45-47 collection comprises a 100 ml men’s cologne and women’s eau de parfum, each housed in a bottle topped by a gold statue figure.
• Individual bottles retail for $249, with online offers cutting the unit price to $199 for two and applying a $150 discount on three under the bundle promotion.
• 45Footwear LLC produces and sells the scents under licence from CIC Ventures LLC, and the products are explicitly separate from the Trump Organization and the White House.
• First shipments are scheduled for early December, extending Trump’s multi-year personal branding strategy that began in 2004.
• Ethics experts and opponents have renewed concerns that the sitting president is leveraging his official platform to drive personal revenue.