Overview

• Unveiled June 30 on Truth Social, Victory 45-47 comes in gendered gold and rose-gold 100-ml bottles priced at about $249 and is promoted as embodying victory and strength.
• The Trump Fragrances website specifies the scents are licensed products, not directly designed or sold by the president.
• Fox News host Jessica Tarlov branded the launch “disgusting” and Democratic figures such as Mark Warner and Brendan Boyle have decried it as hypocritical during Medicaid rollback votes.
• Lawmakers are advancing the One Big Beautiful Bill to extend $4.5 trillion in Trump-era tax cuts, boost defense and border spending, raise the national debt by over $3 trillion and reduce Medicaid ahead of a July 4 signing.
• The formulas’ ingredients have not been disclosed on the official shop or in Trump’s social posts, fueling concerns about accountability and consumer transparency.