Overview

• Roll Call Factba.se has recorded 194 uses of variations of the phrase this year, outpacing prior in-office years tracked at 48 in 2017, 77 in 2018, and 90 in 2019.
• The database used artificial intelligence to identify instances, and overseer Bill Frischling describes the phrasing as a verbal tic that appears mainly off-script and rarely in prepared texts or social posts.
• The White House defends the repetition as deliberate messaging, with spokesperson Liz Huston calling repetition key to communication.
• Officials have echoed the language in public settings, including remarks from envoy Steve Witkoff and Secretary of State Marco Rubio during a recent Cabinet meeting.
• Journalists note mixed accuracy in claims framed with the phrase, citing Europe’s deadliest conflict since World War II in Ukraine, declining crime trends in Baltimore, and Congressional Budget Office findings that tax-law benefits skew toward the wealthy.