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Trump’s 50% Aluminum Tariffs Threaten AriZona’s 99¢ Big Can Price

President Trump’s aluminum levy has driven can costs to levels that founder Don Vultaggio says may force a break with his decades-old pricing pledge.

Don Vultaggio, Chairperson of the Arizona Beverage Company, attends AriZona Iced Tea's "AriZonaLand" Grand Opening on September 19, 2024 in Edison, New Jersey.
Don Vultaggio, founder and chairperson of the Arizona Beverage Company, attends AriZona Iced Tea's "AriZonaLand" Grand Opening on September 19, 2024 in Edison, New Jersey.
Arizona Iced Tea
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Overview

  • President Trump raised Section 232 duties on imported aluminum to 50 percent in June to bolster domestic metal production.
  • About 20 percent of the roughly 100 million pounds of aluminum AriZona uses annually comes from Canada and is now subject to the tariff.
  • Don Vultaggio told The New York Times that without a deal to lower the Canadian levy, AriZona may have to raise its 99-cent price for the first time since 1997.
  • AriZona has not formally announced a price increase and is evaluating measures such as packaging adjustments and alternative sourcing to offset higher metal costs.
  • Industry groups and suppliers including Independent Can have already raised their rates, underscoring broader cost pressures on can-reliant food and beverage makers.