Overview

• Trump on Tuesday urged on Truth Social that the chain revert to its old logo, admit a mistake, hold a news conference and "make Cracker Barrel a WINNER again."
• Shares rose about 4% to 5% after his post, following a double-digit slide last week that wiped out tens of millions in market value after the logo reveal.
• Cracker Barrel said Monday it "could've done a better job" explaining the change and confirmed Uncle Herschel will continue on menus, road signs and in country stores.
• The company has not indicated any reversal of the new primary logo, which drops the longtime illustration in favor of a text-focused design.
• The rebrand sits within a reported $700 million effort to remodel stores and update menus, as conservative influencers and branding experts continue to criticize the move.