Overview

• Cracker Barrel apologized for how it communicated the rollout but reiterated it will not revert to the previous logo.
• President Trump posted on Truth Social urging a return to the old mark and calling for a news conference to capitalize on the attention.
• Company statements emphasize that the Uncle Herschel character will continue to appear on menus, road signs, and in country stores.
• Cracker Barrel says internal research found 87% of respondents liked or loved the refreshed design.
• Shares fell after the rebrand was unveiled and moved again Tuesday, with the New York Post reporting a roughly 4% rise following Trump’s comments.