Overview

• Shares rose about 5% after the president posted on Truth Social calling for a return to the previous logo.
• The redesign unveiled last week removed the seated 'Uncle Herschel' figure, triggering online criticism from conservative influencers and politicians.
• Cracker Barrel acknowledged it "could've done a better job" communicating the change but gave no sign of reverting the primary logo.
• The company says Uncle Herschel will remain on menus, road signs, and in its country stores, even as the simplified logo rolls out.
• The uproar followed an earlier selloff that erased roughly $100 million in market value, though the company cites internal research showing 87% positive feedback on the new logo.