Overview
- The president, who signed an executive order directing federal agencies to use “Super Intelligence” on Sept. 29, posted on Truth Social Tuesday and said the administration will soon ban the term “artificial intelligence” in “all relevant documents.”
- The executive order asks agencies to swap the words in correspondence, websites and reports but exempts existing regulations, contracts and archives from retroactive change and gives the science adviser 60 days to propose statutory language.
- Legal experts point to free‑speech limits and a prior court finding that the White House likely violated the First Amendment when it tried to force a naming change, leaving enforcement of any broader ban unclear.
- Tech and media reaction has been mixed: a few executives including Elon Musk have embraced the new label while most companies, researchers and outlets continue to call the technology AI and publicly rejected the rebrand.
- The move sits alongside a federal review of advanced systems, voluntary White House safety accords and industry audits, and could prompt legal challenges, agency confusion and international divergence over terminology.