Overview

• Trump launched the Victory 45-47 line on July 1, offering 100 ml colognes and perfumes for men and women at $249 per bottle
• Each bottle features a gold-statue topper of the president and is branded around themes of “Winning, Strength, and Success”
• In a Truth Social post, he urged supporters to “get one for your loved ones” and “keep winning”
• A website disclaimer states that 45Footwear, LLC licenses the Trump name and that neither Trump nor his affiliates design, manufacture, distribute or sell the fragrances
• Journalist Aaron Rupar and other critics on social media derided the launch as “new frontiers of grifting” and questioned the ethics of presidential merchandising