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Trump to Impose 30% Tariffs on EU and Mexico Starting August 1

Brussels warns of countermeasures with Mexico preparing its own reprisals before the August 1 enforcement date.

Le président américain Donald Trump, à la Maison Blanche à Washington le 11 juillet 2025
Le président français Emmanuel Macron à l'Elysée à Paris le 12 juillet 2025
La présidente de la Commission européenne, Ursula von der Leyen, au Parlement européen à Strasbourg, le 9 juillet 2025
Donald Trump en Floride, le 1er juillet 2025

Overview

  • President Donald Trump announced 30% duties on all EU and Mexican imports effective August 1, citing a persistent U.S. trade deficit with Brussels and Mexico’s role in fentanyl trafficking.
  • Trump warned on Truth Social that any retaliatory tariffs by the EU would be added on top of the 30% levy and informed about 20 other trading partners of new 20–40% rates (50% for Brazil) if no bilateral agreement is reached.
  • European Commission President Ursula von der Leyen said the 30% rate would disrupt essential transatlantic supply chains and affirmed the EU’s readiness to negotiate an accord by August 1 while preparing proportionate countermeasures.
  • Mexico’s government condemned the tariff hike from 25% to 30% as unfair treatment and is considering its own retaliatory duties ahead of the deadline.
  • Under Trump’s broader reciprocal tariffs strategy, roughly 60 nations face at least a 10% duty floor, with Canada slated for a 35% rate and others awaiting formal notification of their new rates.