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Trump Threatens Mattel with 100% Tariffs While Cutting Duties on British Luxury Cars

The president pressures Mattel to relocate production to the U.S., as British automakers secure reduced tariffs under his evolving trade strategy.

President Donald Trump listens during a cabinet meeting at the White House, Wednesday, April 30, 2025, in Washington. (AP Photo/Evan Vucci)
President Donald Trump speaks during a cabinet meeting at the White House, Wednesday, April 30, 2025, in Washington. (AP Photo/Evan Vucci)
Hot Wheels cars; A Rolls Royce car.
President Donald Trump delivers remarks on a trade deal with United Kingdom in the Oval Office of the White House, Thursday, May 8, 2025, in Washington. Barbie doll in its box is seen on the stand of a toy store on July 19, 2023 in Madrid, Spain.

Overview

  • President Trump announced a 100% tariff threat on Mattel toys unless the company shifts manufacturing to the U.S., following its decision to diversify production outside China.
  • Trump reduced tariffs on British luxury car brands, including Rolls-Royce, Range Rover, and Jaguar, from 27.5% to 10%, citing their limited production and exclusivity.
  • Mattel CEO Ynon Kreiz confirmed the company is reducing reliance on Chinese manufacturing but stated it does not plan to move production to the U.S. due to cost concerns.
  • The U.S. currently imposes a 145% tariff on Chinese imports, significantly impacting industries like toys, which rely on China for up to 75% of their products.
  • Economists and industry leaders warn that the administration's aggressive tariff policies could lead to higher consumer prices and supply chain disruptions, especially for toys.