Overview

• President Trump announced plans for a 100% tariff on Mattel toys following the company's refusal to move production to the U.S.
• Mattel confirmed price increases for U.S. products and plans to further reduce reliance on Chinese manufacturing by 2026.
• Vice President J.D. Vance defended Trump's 'two dolls instead of 30' analogy, linking it to broader themes of self-reliance and national security.
• The Toy Association and industry leaders continue to lobby for tariff exemptions, warning of potential supply disruptions and higher consumer costs.
• Public backlash grows over the administration's rhetoric, with critics highlighting the economic strain on families and the holiday toy market.