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Trump Tells Lula the U.S. Is Missing Brazilian Coffee as 50% Tariffs Bite

The comment reflects tariff pressures that have lifted coffee prices for U.S. shoppers.

Overview

  • In Oct. 7 talks, President Trump told President Lula the United States is “missing” Brazilian products, specifically coffee, according to Brazilian media.
  • The 50% U.S. tariffs that took effect in August coincided with a 17.5% year-over-year drop in Brazil’s coffee export volumes that month, Cecafé reported.
  • U.S. coffee prices rose 3.6% in August versus 0.4% overall inflation, with roasted coffee up 4.1% and instant up 4.9%.
  • The United States relies on imports for coffee and purchased 16.5% of Brazil’s exported sacks in the 2024 coffee year, Embrapa data show.
  • Brazilian shippers have begun redirecting coffee to other markets, including Colombia and Mexico, according to CeCafé.