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Trump Takes Economic Pitch to Rocky Mount as North Carolina Senate Battle Looms

The visit tests his upbeat economic message against deep voter skepticism.

Overview

  • President Donald Trump travels to Rocky Mount on Friday to argue the economy is improving ahead of the 2026 midterm year.
  • The official stop carries political stakes in a top Senate contest, with retiring Sen. Thom Tillis’ seat elevating Trump-aligned Michael Whatley, who is likely to face Democrat Roy Cooper.
  • Polling remains negative on the economy, including a Fox News survey showing 72% view conditions poorly and a Reuters/Ipsos poll putting Trump’s economic approval at 33%.
  • Rocky Mount reflects local strain, with unemployment at 5.1% year over year and a failed Natron Energy battery plant that state officials tied to undelivered federal support.
  • Trump is doubling down on tariffs and farm relief, announcing $12 billion for farmers as the CBO projects his flagship legislation will add about $3.4 trillion to the deficit over 10 years.