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Trump Store Rolls Out 'Trump 2028' Merchandise, Fueling Third-Term Speculation

The Trump Organization has launched new apparel promoting a potential 2028 run, despite constitutional limits barring a third term.

Trump 2028 Hat
The original description on the Trump store’s website asked customers to “rewrite the rules with the Trump 2028 high crown hat”.
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Overview

  • The Trump Organization began selling 'Trump 2028' hats and shirts on April 24, signaling continued hints at a third-term bid by President Donald Trump.
  • The merchandise, priced at $50 for hats and $36 for shirts, features slogans like 'Rewrite the Rules,' referencing constitutional barriers to a third term.
  • President Trump has repeatedly stated he is 'not joking' about exploring methods to seek a third term, despite the 22nd Amendment explicitly prohibiting it.
  • Rep. Andy Ogles introduced a proposed amendment to allow non-consecutive third terms, though it faces significant legal and political hurdles in Congress and state legislatures.
  • Eric Trump promoted the merchandise online, claiming high sales, while legal experts and political analysts remain skeptical of any realistic path to a third term.