Overview

• Newsmax is airing commercials featuring President Trump personally promoting the watches with the tagline, “It’s Trump time.”
• The watches are sold at GetTrumpWatches.com for $499 to $799, with models such as the Red Beauty, Fight Fight Fight Malachite, Mugshot Suit Collectible, and First Lady Mini.
• Product descriptions tout Trump’s signature on the dial, water resistance to 660 feet, stainless steel construction, and a scratch‑resistant crystal.
• The website lists a three‑watch limit per household and accepts $TRUMP Coin as a payment option.
• A June Office of Government Ethics filing reported more than $10 million in branded‑merchandise revenue, including $2.8 million from Trump Watches, while earlier reporting has scrutinized “Swiss made” claims and tied the seller to a Wyoming address as NDTV noted a $100,000 tourbillon may be produced by Switzerland’s Montrichard.