Overview

• Donald Trump's Florida rally appears aimed at overshadowing the GOP debate and asserting his political dominance, particularly among the influential Cuban American community in Hialeah, South Florida.
• Trump's campaign strategy is focusing on winning an increasing percentage of the Hispanic vote, given his improved performance with this demographic in 2020 compared to 2016, and in the face of declining support for President Biden.
• The Trump campaign plans to use primary ads on Hispanic TV and radio, along with targeted mail, in an effort to resonate with Latino voters on issues like the economy, the U.S.-Mexico border, and cultural concerns.
• More than half of Latino voters in the state reportedly backed Republican candidates in recent elections, with Florida shifting from a traditional swing state to one that’s more conservative.
• Trump has been emphasizing his critique of Democratic politicians, labeling them as Marxists, socialists, and communists, in an attempt to appeal to exiled Cuban and Venezuelan voters who fled poverty and political persecution.