Overview

• President Trump launched the America by Design initiative, establishing a National Design Studio within the Executive Office and creating a Chief Design Officer role.
• Agency heads must consult the Chief Design Officer and deliver initial implementation results by July 4, 2026, prioritizing high-impact websites and physical service points.
• The General Services Administration is directed to work with the Chief Design Officer to update the U.S. Web Design System, with consultation from the Office of Management and Budget as appropriate.
• The initiative authorizes recruiting private-sector designers using existing hiring authorities, including the Intergovernmental Personnel Act, to bring specialized talent into government.
• A temporary implementation unit inside the National Design Studio will sunset in three years, and the order operates within existing agency authorities and available appropriations.
• White House materials cite fragmented federal user experiences, an estimated 26,000 government websites, poor mobile performance, and low adoption of the U.S. Web Design System as key drivers for the effort.