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Trump Sets 50% Tariffs on Brazilian Exports, Lula Vows Matching Duties

By linking the measures to Bolsonaro’s trial, the United States has triggered a reciprocal tariff showdown that critics warn will harm consumers.

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Brazil's President Luiz Inacio Lula da Silva reacts during a ceremony at the Planalto Palace, in Brasilia, Brazil, July 14, 2025. REUTERS/Adriano Machado
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Overview

  • On July 9, Trump announced 50% duties on Brazilian goods effective August 1 to pressure Brazil’s Supreme Court over Jair Bolsonaro’s trial
  • President Lula will sign Brazil’s new reciprocal tariff law on Monday and impose matching 50% tariffs on US imports
  • Public opinion and major media outlets have rallied behind Lula, deepening Bolsonaro’s isolation ahead of a possible conviction
  • Economists, including Justin Wolfers, and trading partners condemn the move as politically driven and warn that higher costs will fall on consumers
  • Japan, South Korea and China are fast-tracking new trade alliances to reduce reliance on unpredictable US policies