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Trump Rejects 'TACO' Label as Court Keeps Tariffs in Place During Appeal

The term has gone viral among investors who wager on market rebounds whenever the president eases threatened tariffs.

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Mexican President Claudia Sheinbaum announcing Mexico’s response to tariffs imposed by U.S. President Donald Trump during a press conference at the National Palace in Mexico City, March 4, 2025 (Sipa photo by Luis Barron via AP Images).
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Overview

  • Financial Times columnist Robert Armstrong coined “TACO” in early May to describe President Trump’s pattern of announcing aggressive tariffs and then reversing course when markets fell.
  • On June 2 at a White House event, Mr. Trump bristled at the “Trump Always Chickens Out” nickname, calling tariff rollbacks a matter of negotiation rather than retreat.
  • The U.S. Court of International Trade ruled that the administration exceeded its authority with the reciprocal tariff policy but granted a reprieve to keep the tariffs in force pending appeal.
  • Wall Street traders have embraced the “TACO” trade strategy, buying stocks on the expectation that tariff threats will be eased and markets will rebound.
  • Analysts warn that the viral nickname may encourage Mr. Trump to uphold or even escalate tariffs to counter the perception that he habitually backs down.