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Trump Praises Sweeney’s Jeans Campaign Upon Learning Her GOP Registration

Conservative leaders frame backlash to the campaign as cancel culture overreach after her GOP registration emerges.

Sydney Sweeney stars in American Eagle’s latest campaign.
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LOS ANGELES, CALIFORNIA - AUGUST 03: Sydney Sweeney arrives at the Los Angeles Special Screening Of "Americana" at Desert 5 Spot on August 03, 2025 in Los Angeles, California. (Photo by Steve Granitz/FilmMagic)

Overview

  • Public voting records reviewed by The Guardian show Sydney Sweeney registered as a Republican in Monroe County, Florida, since June 2024.
  • When informed of her party affiliation on Sunday, President Trump told reporters he “loves” the American Eagle advert and called it “fantastic.”
  • On Truth Social, Trump hailed the spot as the “HOTTEST” ad out there and contrasted its success with “woke” campaigns by other brands.
  • Vice President J.D. Vance, Senator Ted Cruz and White House Communications Director Steven Cheung have publicly defended the campaign and denounced its critics as emblematic of cancel culture.
  • American Eagle insists that “Sydney Sweeney Has Great Jeans” refers solely to denim and continues to run the ads live.