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2d ago

Trump Praises Sweeney’s American Eagle Jeans Ad After Republican Registration Emerges

American Eagle is standing by its 'jeans' pun in defense of its denim campaign, which donates proceeds to Crisis Text Line.

El anuncio de Sydney Sweeney y Donald Trump antes de abordar el Air Force One en el Aeropuerto Internacional de Lehigh Valley, el domingo 3 de agosto de 2025, en Allentown, Pensilvania
Cast member Sydney Sweeney attends a special screening for the film 'Americana' in Los Angeles, California, U.S. August 3, 2025. REUTERS/Mario Anzuoni
Sydney Sweeney, en la 'premiere' de Los Angeles de 'Americana'.
Sydney Sweeney divide opiniones por polémico anuncio de American Eagle y revelan que está registrada como republicana. / Foto: Especial

Overview

  • President Trump said he “now loves” the Sydney Sweeney campaign after learning she has been a registered Republican in Florida since June 2024.
  • American Eagle confirmed the ads remain live and said all profits from the limited-edition jeans will be donated to Crisis Text Line.
  • Social media critics and cultural commentators accused the homophone play on “jeans” and “genes” of echoing eugenics and white supremacist themes.
  • Senator Ted Cruz and White House Communications Director Steven Cheung publicly defended the campaign as an antidote to cancel culture.
  • Sweeney has not addressed either the political disclosure or ad controversy, even as she made her first public appearance at the 'Americana' premiere.