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3w ago

Trump Praises American Eagle Jeans Ad After Learning Sweeney Is a Republican

Corporate defense of the campaign coupled with White House backing has propelled American Eagle’s shares higher despite debate over its alleged eugenic messaging.

Sydney Sweeney stars in American Eagle’s latest campaign.
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Overview

  • President Trump praised the ad after learning Sweeney is a Republican, declaring it “fantastic” on Aug. 3 and dubbing it the “HOTTEST” ad on Truth Social.
  • American Eagle Outfitters has refused to pull the “Sydney Sweeney Has Great Jeans” campaign, insisting it was always about celebrating denim inclusivity.
  • White House Communications Director Steven Cheung and Vice President JD Vance publicly defended the ad, framing criticism as “cancel culture run amok” and hailing Sweeney as an “all-American beautiful woman.”
  • Critics claim the wordplay on “genes” versus “jeans” echoes eugenic language, prompting widespread debate over beauty standards and racial implications.
  • Sweeney has offered no public comment on the controversy or her party affiliation as American Eagle’s stock trades more than 20% above pre-launch levels.