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Trump Policies Drive First Sales Decline for Constellation Brands Since 2013

The beer giant cites tariffs and immigration crackdowns as key factors behind reduced Hispanic consumer spending and rising production costs.

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Overview

  • Constellation Brands reported a 1% drop in sales last quarter, marking its first decline since acquiring Modelo and Corona in 2013.
  • CEO Bill Newlands attributed the downturn to reduced spending in Hispanic communities, which account for 78% of the company’s beer revenue.
  • Trump administration policies, including a 25% tariff on aluminum, have increased production costs for canned beer, pressuring profit margins.
  • Immigration crackdowns have disrupted social gatherings in Hispanic communities, leading to diminished beer consumption.
  • In response, the company is investing in a new beer plant in Mexico to reinforce its commitment to brand authenticity for its Mexican beer portfolio.