Overview

• The Trump Organization began selling 'Trump 2028' hats and shirts on April 24, with initial product descriptions referencing the slogan 'Rewrite the Rules.'
• President Trump has publicly stated he is 'not joking' about the possibility of a third term, despite the constitutional prohibition under the 22nd Amendment.
• The product description for the merchandise was later revised to a more neutral tone, but the release has reignited debates over democratic norms and constitutional limits.
• Allies have floated potential strategies to bypass the two-term limit, including a scenario involving Vice President JD Vance running as the presidential candidate in 2028 and resigning to allow Trump to assume office.
• Efforts to amend the 22nd Amendment, such as a resolution introduced by Rep. Andy Ogles, face significant legal and procedural hurdles, making such changes highly unlikely.