Overview

• The Trump Organization has begun selling 'Trump 2028' hats and shirts, with initial descriptions referencing 'rewriting the rules,' later revised to more neutral language.
• President Trump has publicly stated he is 'not joking' about a third-term bid, though the 22nd Amendment prohibits serving more than two terms.
• Eric Trump promoted the merchandise on social media, fueling speculation about its intent and potential political messaging.
• Trump allies have floated strategies to bypass term limits, including a vice-presidential succession plan, though such approaches face significant constitutional and legal hurdles.
• Efforts to amend the 22nd Amendment, such as a proposal by Rep. Andy Ogles, remain procedurally unlikely given the high thresholds for congressional and state approval.