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Trump Organization Debuts 'Trump 2028' Merchandise, Fueling Third-Term Speculation

The launch of 'Trump 2028' hats and shirts highlights President Trump's ongoing rhetoric about a potential third term, despite constitutional limits.

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The Official Trump Store has released the ‘Trump 2028’ hat
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The original description on the Trump store’s website asked customers to “rewrite the rules with the Trump 2028 high crown hat”.

Overview

  • The Trump Organization's online store began selling 'Trump 2028' hats for $50 and shirts for $36 on April 24, with slogans like 'Rewrite the Rules.'
  • Eric Trump promoted the merchandise by sharing a photo of himself wearing the hat, further drawing attention to the product launch.
  • President Trump has repeatedly stated he is 'not joking' about exploring ways to seek a third term, despite the 22nd Amendment's explicit two-term limit.
  • Proposals to amend the 22nd Amendment or use alternative strategies, such as Vice President J.D. Vance running and resigning to install Trump, have been floated by allies.
  • A recent Reuters/Ipsos poll found that 53% of Republicans oppose Trump seeking a third term, reflecting divided opinions within his party.