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Trump Opens 401(k) Plans to Private Markets, Prompting ERISA Rule Rewrite

Asset managers and private equity firms face pressure to deliver lower-fee, more-liquid products that comply with forthcoming ERISA requirements.

U.S. President Donald Trump arrives for a Purple Heart Day event to honor members of the military wounded or killed in action, at the White House in Washington, D.C., U.S., August 7, 2025. REUTERS/Jonathan Ernst/File Photo
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Overview

  • The Labor Department and SEC have started drafting new ERISA fiduciary guidelines to allow private equity, venture capital, crypto and real estate in employer-sponsored retirement plans.
  • Private equity and crypto firms are lobbying regulators and plan sponsors to influence 401(k) product design and access the $12 trillion retirement market.
  • Asset managers are exploring vehicles with fee caps below the traditional 2% management and 20% performance model to create 401(k)-compatible private market offerings.
  • Critics warn that illiquid and manually priced assets could clash with daily-traded systems, creating valuation challenges and exposing savers to higher market risks.
  • Plan sponsors will need transparent disclosures and legal safe harbors to manage operational complexity and guard against investor lawsuits under the revised rules.