Trump Media Files Trademark for Potential Crypto Payment Platform 'TruthFi'

The trademark application signals a possible expansion into cryptocurrency services as the company seeks to diversify beyond Truth Social.

Trump Media & Technology Group (TMTG) has filed a trademark application for 'TruthFi,' a proposed cryptocurrency payment processing platform.
The application outlines potential features, including digital wallets, crypto trading, payment processing, and financial market analytics.
TMTG is reportedly in discussions to acquire Bakkt, a struggling crypto trading platform, in an all-stock deal to bolster its capabilities.
President-elect Donald Trump, who owns a 53% stake in TMTG, has shifted to supporting cryptocurrency, influenced by his youngest son and his campaign's pro-crypto stance.
The move comes as TMTG seeks to diversify its offerings, with Truth Social struggling to generate significant revenue despite its $6.5 billion valuation.