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Trump Media Files for Truth Social AI Trademarks and a Crypto Blue-Chip ETF

The move to trademark AI search capabilities, register a blue-chip crypto ETF, tap a $2.3 billion Bitcoin treasury underscores the bid to diversify revenue sources.

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Overview

  • Trump Media filed a Form 8-K to register “Truth Social AI” and “Truth Social AI Search” trademarks, planning to integrate AI features across its web, iOS and Android platforms without a defined rollout date.
  • It applied to register a Truth Social Crypto Blue-Chip ETF with a portfolio weighted 70% Bitcoin, 15% Ether, 8% Solana, 5% Cronos and 2% Ripple, following earlier Bitcoin and Bitcoin/Ethereum ETF filings.
  • The company formally rolled out its Truth+ streaming service to a global audience after beta testing in late June, with ongoing updates driven by user feedback.
  • Its board authorized $250 million for customized SMAs and ETFs under the Truth. Fi brand, and TMTG secured $2.3 billion from investors to establish a Bitcoin treasury.
  • Despite these expansion efforts, Trump Media generated just $821,000 in Q1 2025 revenue while incurring a $30 million loss, underscoring persistent financial challenges.