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Trump Media Converts Majority of Liquid Assets Into Bitcoin With $2 Billion Purchase

Its bitcoin haul now represents two-thirds of its liquid assets after a $2 billion acquisition this week.

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President Donald Trump has promised to make the U.S. the "crypto capital" of the world.

Overview

  • Trump Media and Technology Group announced on July 21 that it had acquired approximately $2 billion in bitcoin and related securities as part of its bitcoin treasury strategy.
  • The company earmarked $300 million for an options acquisition strategy targeting bitcoin-related securities to be converted into spot bitcoin when market conditions align.
  • Proceeds from a May fundraising of $2.5 billion — comprising $1.5 billion in common stock and $1 billion in convertible notes — financed these crypto purchases.
  • Recent filings with the SEC reveal plans to launch multiple Truth Social-branded crypto ETFs, including funds focused on bitcoin, ethereum and blue-chip tokens.
  • CEO Devin Nunes said the bitcoin reserve will secure financial autonomy for Trump Media and integrate with a planned utility token in the Truth Social ecosystem.