Trump Media Announces Launch of Financial Services Division 'Truth. Fi'

The company plans to invest $250 million in financial products targeting conservative consumers, with Charles Schwab as an investment advisor.

Trump Media & Technology Group, owned primarily by President Donald Trump, revealed plans to launch a financial services division called Truth. Fi.
The company will allocate $250 million for investments in cryptocurrency, exchange-traded funds (ETFs), and other financial products, managed by Charles Schwab.
Truth. Fi aims to cater to conservative consumers, focusing on investments in American manufacturing, energy companies, and the so-called 'Patriot Economy.'
Critics have raised concerns about potential conflicts of interest, as Trump remains the majority beneficiary of the company through a revocable trust.
The announcement follows a broader trend of conservative-aligned financial ventures, with Trump Media's stock rising over 7% after the news.