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Trump Launches 'America by Design,' Creating National Design Studio to Modernize Federal Services

The order centralizes design governance under a new White House studio with initial agency results due July 4, 2026.

U.S. President Donald Trump gestures after welcoming Armenia's Prime Minister Nikol Pashinyan to the White House in Washington, D.C., U.S., August 8, 2025. REUTERS/Jessica Koscielniak/File photo
A selection of U.S. government websites are pictured on Oct. 7, 2013. (Getty Images)
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Overview

  • An executive order establishes the National Design Studio inside the White House and a Chief Design Officer role to coordinate upgrades across digital and physical federal touchpoints.
  • The studio’s administrator reports to the White House Chief of Staff, and a temporary organization supporting the effort is set to end three years from the order’s date.
  • Agencies must prioritize high-impact websites and facilities, consult the new design leadership, update use of the U.S. Web Design System with GSA, and ensure compliance with the 21st Century IDEA.
  • The White House cites an estimated 26,000 federal websites, only about 6% rated good on mobile, and less than 20% using USWDS code as reasons for the overhaul.
  • Multiple outlets report that Airbnb co-founder Joe Gebbia is expected to be named Chief Design Officer, though the White House has not formally announced an appointment.