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Trump Launches 'America by Design,' Creating National Design Studio in the White House

Agencies face a July 4, 2026 results deadline under a three-year White House design push.

Overview

  • The executive order establishes a National Design Studio and a Chief Design Officer to improve the usability and look of federal digital and physical services.
  • The studio sits within the Executive Office of the President and reports to the White House chief of staff, with an initial-results deadline set for July 4, 2026.
  • Agencies are directed to consult the new design chief, prioritize high-impact websites and locations, update the U.S. Web Design System, and ensure compliance with the 21st Century IDEA Act.
  • The order creates a temporary organization that will terminate three years from the signing date, signaling a time-bound effort to standardize and streamline service design.
  • Multiple outlets report Airbnb co-founder Joe Gebbia as the likely inaugural chief design officer, as the White House highlights issues across an estimated 26,000 federal websites and plans to recruit private-sector design talent.