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Trump Jr. Declares Dad “So Hot” in AI Denim Parody of Sweeney Campaign

The viral AI denim post has ignited polarized reactions, spotlighting the fraught intersection of racial messaging with AI-driven political commentary.

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Overview

  • Donald Trump Jr. shared an AI-generated image of President Trump in double denim on Instagram, captioning it “so hot!” in a nod to Zoolander’s Hansel character.
  • The parody mirrors American Eagle’s Sydney Sweeney campaign, whose “Sydney Sweeney has great jeans” tagline was criticized as a play on “good genes” with alleged eugenic overtones.
  • Activist Zellie Imani condemned the original Sweeney ad as a “love letter to white nationalism and eugenic fantasies.”
  • Senator Ted Cruz defended the campaign as a backlash against the “crazy Left,” and White House Communications Director Steven Cheung labeled criticism “cancel culture run amok.”
  • Observers say the viral AI image underscores the growing use of artificial intelligence to intensify culture-war clashes over race, advertising and satire.