Trump Joins TikTok to Engage Young Voters

Former President Trump leverages the platform he once tried to ban to gain traction among disillusioned youth in the 2024 election.

Trump's TikTok account quickly amassed millions of followers and views, surpassing Biden's and RFK Jr.'s accounts.
The move marks a significant shift in Trump's social media strategy, aiming to reach young voters, especially young men.
Trump's campaign plans to focus on economic issues like inflation to appeal to youth disillusioned with Biden's administration.
The former president's presence on TikTok contrasts with his previous efforts to ban the platform over national security concerns.
Despite the controversy, Trump's TikTok engagement highlights the changing landscape of political campaigning on social media.