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6d ago

Trump Hosts First-Ever Corporate-Sponsored White House Easter Egg Roll

The 147th event celebrates U.S. history and religion while introducing paid branding by major tech companies.

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WASHINGTON, DC - APRIL 21: U.S. President Donald Trump and First Lady Melania Trump prepare to blow whistles durning the White House Egg Roll on the South Lawn on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, a tradition started by President Rutherford B. Hayes in 1878. (Photo by Chip Somodevilla/Getty Images)
US First Lady Melania Trump reads a book to children and guests during the annual Easter Egg Roll on the South Lawn of the White House on April 21, 2025, in Washington, DC.

Overview

  • President Donald Trump and First Lady Melania Trump are hosting the 147th White House Easter Egg Roll on the South Lawn, with an expected attendance of up to 42,000 guests.
  • For the first time in the event's history, corporate sponsors like Amazon, YouTube, and Meta have paid up to $200,000 for branded activations, replacing the traditional nonprofit sponsorship model.
  • This year’s theme honors the upcoming 250th anniversary of the United States, featuring children signing miniature Declarations of Independence and dressing as Founding Fathers.
  • President Trump emphasized the religious significance of Easter, stating, 'We're bringing religion back in America,' and ordered flags flown at half-staff to honor the passing of Pope Francis.
  • The event includes nearly 30,000 eggs, activities organized by Harbinger events company, and a mix of lottery winners and politically connected attendees.