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Trump Hosts First Easter Egg Roll of New Term, Backed by Big Tech Sponsorships

The 2025 White House Easter Egg Roll featured corporate-funded activities, patriotic themes, and a renewed emphasis on Christian faith as President Trump honored Pope Francis and touted military recruitment.

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WASHINGTON, DC - APRIL 21: U.S. President Donald Trump and First Lady Melania Trump prepare to blow whistles durning the White House Egg Roll on the South Lawn on April 21, 2025 in Washington, DC. The White House is expecting thousands of children and adults to participate in the annual tradition of rolling colored eggs down the White House lawn, a tradition started by President Rutherford B. Hayes in 1878. (Photo by Chip Somodevilla/Getty Images)
First lady Melania Trump talks with children as they play a game of hopscotch during the White House Easter Egg Roll on the South Lawn of the White House, Monday, April 21, 2025, in Washington. (AP Photo/Mark Schiefelbein)

Overview

  • President Trump and First Lady Melania Trump welcomed an estimated 40,000 attendees to the White House South Lawn for the annual Easter Egg Roll, marking Trump’s first since returning to office.
  • For the first time, the event was funded by corporate sponsors, including Amazon, YouTube, and Meta, with sponsorship packages ranging from $75,000 to $200,000.
  • Trump emphasized a return to Christian values in his remarks, declaring, 'We’re bringing religion back to America,' and highlighted Easter’s significance as a celebration of Jesus Christ.
  • The event incorporated patriotic themes tied to the upcoming 250th anniversary of the United States, with children signing mini Declarations of Independence and dressing as Founding Fathers.
  • Trump signed an executive order to lower flags to half-staff in honor of Pope Francis, who passed away the day after Easter, calling him 'a good man who loved the world.'