Overview
- President Trump posted on Truth Social using his old 'Newscum' nickname for Gavin Newsom and promised to 'save California,' drawing a GovPressOffice reply within nine minutes with snowflake emojis.
- Vice President J.D. Vance dismissed the tactic on Fox News as an inauthentic attempt to mimic Trump after Newsom labeled him 'Just Dance Vance' in recent posts.
- Newsom’s press office account has added more than 250,000 followers since early August and increased followers by roughly 450% since June, while Google searches for Newsom are up about 1,300% since June 1, according to CNN’s Harry Enten.
- Playbook reporting says a small rapid-response team, including communications director Izzy Gardon and digital director Camille Zapata, runs the @GovPressOffice account, and Newsom’s office says he directs the effort.
- The campaign has split reactions, with Fox hosts and White House communications director Steven Cheung attacking the posts, as analysts like CNN’s Enten and Trump ally Steve Bannon say the strategy shows effectiveness or merits attention.