Trump Faces Plummeting Small-Donor Support in 2024 Campaign

The former president's reliance on small-dollar donations has drastically decreased, raising concerns about his campaign's financial strategy.

Donald Trump's campaign contributions from small-dollar donors have dropped by 40% compared to his 2020 campaign, with less than a third of donations coming from this group.
This decline has forced Trump to rely more heavily on wealthy donors, potentially altering his populist messaging that appealed to average voters in previous campaigns.
Republican operatives cite aggressive digital fundraising tactics as a key factor in donor fatigue, with many supporters overwhelmed by frequent solicitations.
Vice President Kamala Harris's campaign has successfully attracted small-dollar donations, raising $285 million since April 2023, highlighting a stark contrast with Trump's efforts.
Economic concerns and a barrage of fundraising messages have led many former small-dollar donors to reduce or cease their contributions to Trump's campaign.