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Trump Escalates Trade Campaign With 30% Tariffs on EU and Mexico

Trump is using threat letters to tie steep duties to allies’ security cooperation in a bid to win trade concessions ahead of the August 1 enforcement date.

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Protesters wearing masks of U.S. President Donald Trump, right, and former President of Brazil Jair Bolsonaro demonstrate after Trump's announcement of 50% tariffs on Brazilian goods, in Sao Paulo Thursday, July 10, 2025. (AP Photo/Andre Penner)
A 3D-printed miniature model depicting U.S. President Donald Trump depicting European Union flag and word "Tariffs" in this illustration taken,  April 17, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
President Donald Trump answers questions while leaving the White House on July 11.

Overview

  • In letters posted on Truth Social on July 12, Trump announced a 30% tariff on all imports from Mexico and the European Union effective August 1.
  • Canada faces a 35% levy starting next month under a July 11 letter, with USMCA-compliant goods potentially exempt pending further negotiation.
  • The administration has proposed raising the baseline global tariff from 10% to 15–20% for other partners and threatened a 50% duty on Brazil over its handling of former President Bolsonaro’s trial.
  • No major trading partner has accepted concessions by the August 1 deadline, highlighting the use of tariff deadlines as leverage in bilateral talks.
  • Equity markets have shown muted volatility while the dollar has strengthened against major currencies on renewed trade-tension fears.