Overview

• President Donald Trump praised the “Sydney Sweeney Has Great Jeans” campaign after learning the actress is registered as a Republican voter.
• American Eagle Outfitters’ stock jumped roughly 24% on Monday, marking its largest one-day gain since 2000 and lifting shares to multiyear highs.
• Critics have accused the pun-driven ads of evoking eugenics messaging, prompting American Eagle to remove selected video clips and triggering debate across social media.
• The company issued a statement affirming that the campaign is solely about denim, emphasizing that “Great jeans look good on everyone.”
• Sydney Sweeney has remained publicly silent on both her political registration and the controversy surrounding the ads.