Overview

• President Trump told reporters in Allentown that he “loves” the American Eagle ad after being informed Sydney Sweeney is a registered Republican in Florida.
• In Truth Social posts he labeled the spot the “HOTTEST ad out there,” urged “Go get ’em Sydney!” and derided rival “woke” campaigns such as Jaguar’s.
• White House Communications Director Steven Cheung decried critics’ response as “cancel culture run amok,” and Vice President JD Vance lauded Sweeney as an “all-American beautiful woman.”
• American Eagle maintains that “Sydney Sweeney Has Great Jeans” is exclusively about its denim and that the campaign celebrates inclusivity and confidence.
• The heightened attention and endorsements have lifted American Eagle’s stock by roughly 23%, sustaining gains since the controversy went public.