Overview

• President Donald Trump called Jaguar’s late-2024 “Copy Nothing” campaign a “total disaster” on Truth Social, criticizing its abstract visuals and absence of any car imagery.
• Chief Executive Adrian Mardell, a 35-year Jaguar Land Rover veteran, will retire on December 31 after three years leading the company.
• Tata Motors has named its CFO, P. B. Balaji, as Jaguar Land Rover’s next CEO, with his appointment set to take effect in November.
• Jaguar’s European sales plunged 97.5% in April 2025 year-over-year and are down 77.8% year-to-date as gasoline models were phased out before electric replacements arrived.
• The ‘Copy Nothing’ rebrand has been likened to Bud Light’s backlash and sparked political debate over ‘woke’ branding, prompting a global review of Jaguar’s creative strategy.