Overview

• Posting in all caps just after midnight, President Trump called the channel “a failure by any name” and claimed the rename seeks to escape the “stench” of its coverage.
• Trump also attacked Comcast, deriding it as “Concast,” and singled out CEO Brian Roberts as “dopey” while alleging the company is “flailing in the wind.”
• MSNBC unveiled the MS NOW name and logo earlier this week as it spins off under Versant, dropping the NBC peacock as part of a separate brand identity.
• Versant CEO Mark Lazarus said the change gives the news brands a distinct identity and room to assert their independence.
• Reaction to the rebrand has been mixed, and during the same late-night posting spree Trump touted an uncited 59% approval in Texas and took aim at California Governor Gavin Newsom.