Overview

• Posting on Truth Social after midnight Thursday, President Trump called the network “a failure by any name” and accused it of trying to escape “the stench” of its product.
• Trump mocked Comcast as “Concast” and labeled CEO Brian Roberts “dopey” while deriding the rebranding effort.
• Versant announced that MSNBC will become MS NOW, short for My Source for News Opinion and the World, as the channel separates from NBCUniversal.
• The rebrand drops the NBC peacock, with Versant CEO Mark Lazarus saying the move gives the spun-off networks a distinct identity and editorial independence.
• The new name drew widespread online mockery, with critics riffing on the acronym and comparing it to unrelated meanings.