Overview

• President Donald Trump unveiled the Victory 45-47 fragrance line in a June 30 Truth Social post that praised it as embodying winning, strength and success.
• Each 100 ml bottle retails for $249 with bulk discounts dropping the price to $199 for two bottles and a $150 gift bundle deal on three.
• The bottles are topped with a gold statue of Trump and are offered as a men’s cologne and a women’s perfume.
• Trump Fragrances are produced under license by 45Footwear LLC using CIC Ventures’ trademark rights, with The Trump Organization confirming no direct involvement.
• Ethics experts and commentators criticized the launch as presidential grifting and warned it presents conflicts of interest for a sitting president.