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Trump Courts McDonald’s Franchisees With Affordability Pitch After Food Tariff Rollback

The appearance underscored a messaging strategy built on food‑tariff cuts with additional ideas still seeking approval.

Overview

  • President Trump addressed McDonald’s owners, operators and suppliers at the company’s bipartisan Impact Summit in Washington on Monday evening to promote his affordability agenda.
  • He highlighted his decision to remove tariffs on more than 200 imported food items, including coffee and bananas, presenting the move as an effort to ease grocery and restaurant costs.
  • He promoted elements of his “One Big Beautiful Bill,” including no tax on tips, overtime and Social Security, and he has floated a $2,000 tariff‑funded check and 50‑year mortgages that would require congressional action.
  • Trump told attendees that prices are coming down, while data cited in coverage show a Big Mac averaging $6.01 in July versus $5.69 a year earlier and ground beef up 13.5% year over year, with CPI running about 3% in September.
  • McDonald’s CEO Chris Kempczinski has warned that low‑income consumers face “significant inflation,” and the summit featured Democratic speakers including Gov. Kathy Hochul, Gov. Wes Moore, Rahm Emanuel and Rep. Pete Aguilar.